Why We Hate Cheap Things. In the past, pineapples were expensive and people who bought them kept them as status symbols until they rotted and fell apart. It had almost a ritual quality. Savoring one was like a luxury. The top of the South Towers of St Paul had this divine fruit being perched on it. By the end of the 19th century, technology enabled large plantations to be built. Now, it is no longer deemed as a rare fruit. When the price falls, we become less passionate. In the past, when flying was dangerous and expensive, it seemed thrilling. Now, taking a flight on a commercial aircraft seems a little boring. We definitely do not appreciate the skies as much as Leonardo da Vinci would. The same can be said about having a hot bath. In the past, heating the water was considered difficult. It was largely reserved for war heroes or for the very rich. Now, it is a very common experience and some might even view it as a waste of time. We view cheap prices with a lack of value. Due to the Industrial Revolution, we are now able to make things cheaply. In the past, because of hand labour, more expensive things were associated with higher quality. There was a price to pay for craftsmanship. People hoped that with industrialization, prices would fall. In 1911, the commercial car was born. However, industrialization might have robbed certain experiences of loveliness, interest and worth. Now, it might seem bizarre if we are interested over cheap things. We now favor the things that are expensive. A child’s mind is more curious and wonder-like in nature. Children do not understand money. They can be obsessed with things that do not cost a lot. To adults, costs = value. Over time, when children understand money, they believe that saving for a big purchase is good. The artist Paul Cezanne was obsessed with painting apples and noticing their texture. Every apple exuded their own colour and aura. He was excited over apples, even though he was extremely rich. The fact of life is that we can get great things for little money. We have given up on too many of our native loves. In the modern society, we are drawn into advertising. The issue is that cheap but useable objects do not have sufficient advertising.
We need advertising pursued with the same sense of drama and intensity and ambition but directed towards biros, puddles and olives. – The School of Life
There are two ways to get richer: one is to make more money; the second is to discover that more of the things we could love are already to hand. – The School of Life
Contemplation of the history of the pineapple suggests a curious overlap between love and economics: when we have to pay a lot for something nice, we appreciate it to the full. – The School of Life
A reduction in our esteem for an experience follows a reduction in the cost of obtaining it. – The School of Life
This means that we often end up feeling that we can’t afford good things and that our lives are therefore sad and incomplete. The money hierarchy constantly makes us feel impoverished, while the truth is that there are more good things within our grasp than we believe. – The School of Life
Why We Look Down on People Who Don’t Earn Very Much. If you don’t earn a lot, what you say is unlikely to command much respect. There seems to be a link between talent, effort, skill and income. This is capitalism for you. A person’s wages are determined by the scale of their social contribution. Economics would say that wages solely depend on demand vs supply. Christianity insisted that a person’s worth has no relation to their financial standing. Whether you go to heaven depends on merits. Karl Marx thought that workers should be paid based on their contributions to society. This meant that the wages of the hitmen, casino owners would do down while that of the nurse and the farmer would go up. In the past, lacemaking was a job which was poorly paid. Many painters noticed this and painted pictures of lace-makers at their craft. The artists hoped that through their paintings, more would appreciate the lacemaking craft. Art gives us a sense of a person’s true merit and a willingness to disregard wages. Art can be the answer to bridge the gap between money and human value.
We recognize the phenomenon in our society well enough: the more someone earns, the more they are likely to be admired by strangers, and perceived as interesting and exciting. – The School of Life
On Being an Unemployed Arts Graduate. Arts graduates complain about finding employment. Some of them are also underpaid. Some people can’t understand why artists should be paid to study history. People lack a real understanding of what the humanities are about and how it can benefit humanity. The universities also can’t explain why students should pursue humanities. Humanities are the closest we have to replace religion. They are bodies of work that teach us how to lead our lives. We need to reinvent universities. There are practical aspects of reading 19th century literature. Humans crave nourishment as well. There needs to be a new definition of culture.
Good Materialism. Materialism is generally seen as bad. Is there such a thing as good materialism? We have failed to distinguish good from bad materialism. Even religious people have made material items, like shrines, artworks etc. They did so because they believed it developed their souls. Some material possessions can be seen as transubstantiation, where they have both a practical and physical form. Material objects can have a spiritual role in our lives. They can give us a chance to understand ourselves better. We should only purchase things which can lead to the better encouragement of ourselves.
We are still enmeshed in the desire to possess – but we are encouraged to feel rather bad about it. – The School of Life
Why We Are So Bad at Shopping. We need to learn how to shop. Shopping for others is tricky, but we don’t seem to think so for ourselves. Capitalism is supposed to provide us with unlimited options. However, humans are influenced by group instincts. There are very standard consumer patterns in our economy. Our shopping choices are really not that personal. Humans like to follow trends etc. They like to buy what it is fashion in the modern age. We do not want to appear weird in front of our friends. We do not analyze pleasurable activities much. Product reviews don’t help us too much as well.
Part of the problem is that we lack the ability to know, looking back over experiences, what truly brought us pleasure. Our brains aren’t so keen on taking apart their satisfactions – and therefore plotting how to recreate them. – The School of Life
It isn’t that we are too focused on shopping, we are not thinking deeply enough about what we’re doing. We haven’t yet learnt to be doggedly precise enough about pinning down our own fun and making sure we get it. – The School of Life
Using Sex to Sell. Using sex to sell seems cheap and low-class. Ficino believed that humans will move from sex to love. The next stage would be to long and have the capacity to understand. To get someone to understand something, it would to get the person interested in sex. Ficino suggested to Lorenzo to paint pictures of beautiful and sexy people. There is nothing wrong to use it and it has been used in the Renaissance period. However, it is useful to sell something noble. Once our senses are ignited, it is easier to learn. However, there is a need to sell things like books related to wisdom and philosophy.