IIA Magazine Oct 2016 issue

There needs to be reporting beyond just financial type. There is a need for a risk-based approach and to look at the major objectives of the organization. It is important to have a policy for conflict of interests. Do not simply give customers what we think we can deliver, but ask them what they need. Company culture is crucial in the employee rating of their CEO. Those CEOs who are the founders, have lower pay, have good profitability usually have better ratings. Some FIs are concerned by the staffing of their AML team and the adjustment needed for new regulations. The US is the most cyber aware country. However, there are some countries which are lacking in cybersecurity preparedness and that is a concern. Brexit might have the effect of changing the impact of globalization over time.

The Art of Recommending. Internal Auditors walk a fine line when presenting recommendations to management. IA needs to show how the recommendations fix gaps and mitigate risk. There needs to be a cost vs benefit analysis too. Recommendation can either be to address a gap or as a suggestion for improvement. There needs to be both internal and external sources of information. One needs to spend time documentation down potential recommendations. It should address the root cause. Avoid addressing a person. Indicate a repeat finding. Explain how the recommendation will mitigate the risk. For areas for improvement, list them separately from the gaps. Some external info could be ‘IIA research materials, professional literature, networking, procedures from other organizations.’

‘It is a good practice to jot down recommendation ideas as soon as they come to mind, even though they may not find a place in the final report. Even if internal audit testing does not result does not result in a finding, the auditor may still recommend improvements to the current process.’

‘It is internal audit’s prerogative to provide recommendations, regardless of whether management agrees with them. Persuasive and open-minded discussions with process owners are important to achieving agreeable and implementable recommendations.’

Big Data and IA. Today’s data analytics expand auditors’ ability to tap into all types of info generated by the organization. Auditors can mine data and analyse them. IA can use statistics or visualization tools to help them too. One can test all the transactions now. There is also a great variety of data available. Velocity of data now makes it possible for IA to perform continuous auditing. Learn to understand the data and acquire the analytics tools. It is also important to develop a road map too. Big data can be harnessed in a meaningful way.

Is IA in your Audit Universe? IA should seek to enhance and protect organizational value. IA should be audited via a QAR (quality assurance review). One can evaluate the IA’s conformance to the standards, code of ethics, efficiency and effectiveness of the IA activity. It must be conducted by someone who is objective in nature. An external assessment needs to be conducted once every 5 years.

Blurred Lines. Internal auditors need to have the skills and perspective to deal with frauds that don’t match the standard villain story. One needs to look for the motivations and benefits. IA needs a clear perspective on how to approach fraud. One needs to analyse why did the fraudster want to commit the crime.

Taking the Lead on Nonfinancial Reporting. Internal audit is well-positioned to examine how its organization reports on nonfinancial issues. European companies now need to disclose in the annual report how they are discharging social, environmental and ethical issues. Non-financial info is important to gauge the society’s impact. Management needs to be concerned over non-financial reporting. Sustainability reports should disclose how the company performs in some specific areas. You need good non-financial reporting systems. In the US, sustainability reporting is not mandated and not practiced by many companies. Non-financial data are often over-looked by IA. IA needs to have the right process competencies for effective non-financial reporting. There needs to decisions on materiality over nonfinancial reporting. Strong communication skills are the key. It is possible to create a multidisciplinary team that can provide combined assurance. IA needs to engage the first line of defense first.

Audit processes take flight. The updated COSO Internal Control-Integrated Framework is at the heart of Boeing’s internal audit work. The new COSO framework has 17 guiding principles across the 5 control components. The principles-based approach is being used. It is important to give weight to all of the COSO components. Keep the focus on inherent risks. Every audit requires a detailed process flowchart.

Privacy in the workplace. Organizations must find ways to accommodate employees’ personal technology use while also meeting regulatory and other requirements. Digital technology has changed a lot of things. Privacy issues are becoming more important. Employees tend to violate privacy risks more. IA should be able to understand where the risks lie. A lot of data is being collected and analysed. Some form of employee monitoring is necessary, but not excessively. Who is responsible for lost data on a cloud? In the US and Europe, there are a lot of acts that company must comply in relation to global privacy laws and regulations. In Europe or Japan, the privacy laws are more absolute. There needs to be a strong governance/ privacy framework in place. A risk assessment should be performed on a frequent basis to evaluate the impact of changes to regulation. If an organization expands, IA should make sure controls are in place to manage privacy. Training and awareness needs to be made at every level. Trust must be built between employers and employees.

A Unified Approach to Compliance. Failure to comply with regulation could lead to fines and reputational damage. There needs to be a co-ordination between IA and compliance function. IA needs to understand the business goals and how the compliance team plans to assist the business in achieving them. One can examine from both a macro and a micro level. The IA charter should clearly document the role of the IA team in compliance. We should focus on the foundations of the assessment. IA should sound out levels of residual risks that are greater than risk appetite. How does the organization ensure completeness in the assessment? IA can rely on the compliance team to update them on the regulations. Key compliance decisions must be documented. IA and compliance teams should meet to discuss once in a while. IA can share audit reports with the compliance teams. IA can leverage and use the compliance risk assessment. However, IA should check whether it is complete. To achieve the IA mission, IA needs to include compliance too.

The Power of Rhetoric. Understanding the powers of persuasion and applying key rhetorical skills can improve the work of any IA. IA needs to possess rhetoric to persuade the auditee to accept the recommendations. The key elements are speech, audience, text. The author is usually the engagement lead. All members and groups of audience needs to be considered. The audit report is the written text. The team selected must be capable and know how to perform the engagement. Logos appears to one’s logic and the supporting documents. Pathos focuses on the audience’s irrational modes of response and is an appeal to emotions. Design of slides must be beautiful and also simple to read. Word selection is important and IA should give a balanced view.

The Red Flags of Fraud. Internal auditors’ knowledge of the business makes them ideal candidates to detect unethical behaviour. Fraud affects the bottom line and active measures to detect it are better. Red flags are signs that it could occur. IA can do a red flag analysis. There are different types of fraud, financial statement fraud, employee fraud, tech fraud etc. For FS fraud, personal enrichment is common. IA can scan the GL to look out for unusual trends etc. Analytical procedures can be used too. Employee theft of cash is possible. Other types of fraud are employee expense reimbursement fraud, payroll fraud and kickback scheme. Most frauds usually happen only after a year of service, because the employee needs to learn of the internal controls first. The chance of fraud is greater if the person is in financial difficulty. Data analytics can help to review red flags. Anti-fraud training must be conducted. Early detection is the key as if the fraud persists, the loss will be even greater.

‘Ethos is established when the audience determines that the author is qualified, trustworthy, and believable.’

Anticipating Information Security Regulation. As threats and data breaches become more common, so will regulatory oversight. Data breaches are more common and the risk to consumers are growing. One needs to establish a security risk assessment process. IA can adopt ISO 270001 to enhance their information security program. An employee security awareness program is very important too. IA needs to validate and assess the control environment too.

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Utopia for Realists by Rutger Bregman (Part 2)

A Fifteen Hour Workweek. Leisure time is scarce in modern society, but why is that so? By 2030, Keynes predicted that mankind would have trouble filling up their spare time. Earlier, Benjamin Franklin predicted that we would work 4 hour days only. Employers were not keen to let their employees work for so short hours everyday. Henry Ford discovered that a shorter work week made employees more productive. In 1938, legislation to protect the 5 day workweek was passed. After WWII, leisure time continued to rise. It was predicted that machines would do all the work in future. Working would only be reserved for the elite. The spread of boredom might be a concern for Mankind. There was a concern that too much free time would bring about boredom and idleness. Are scientists prediction of what life would be like in 2062 come true? The irony is that in modern society, the working week is actually growing. It has to do with the feminist revolution. Parenting is a lot more time-intensive nowadays. The smartphone might even lead to the ordinary worker working even longer hours. Consumption has increased a lot more recently. Would our standard of living decrease if we work less? Productivity and long work hours do not go hand in hand. Even in the modern society, 40 hour workweeks might be too much. Research has shown that 6 hours per day is optimum. Working less solves the problem of stress and leads to increased levels of happiness. It might solve climate change and reduce the number of accidents too. It might address unemployment too. Paternity leave is extremely important nowadays. It might address the issue of aging population too. Nowadays, people tend to show off if they are busy. There is not enough paid work to go around. Is the strategy of shorter working hours what we all want? The answer is yes. The countries with the shortest workweeks have the largest number of volunteers and social capital. We all are capable of handling the good life.

It’s quite simple, really. Time is money. Economic growth can yield either more leisure or more consumption. – Rutger Bregman

It is worth noting, however, that the line between work and leisure has blurred in recent times. Work is now often perceived as a kind of hobby, or even as the very crux of our identity. – Rutger Bregman

There’s not a person on Earth who on their deathbed thinks, “Had I only put in a few more hours at the office or sat in front of the tube some more.” – Rutger Bregman

Work is the refuge of people who have nothing better to do. – Oscar Wilde

Why It Doesn’t Pay to Be a Banker. The trash workers went on strike. The streets were extremely stinky. It actually pays to strike. These are essential services which actually do much good to others. However, wall street traders don’t do much. These are the jobs that simply shift money around. Now, in modern society, more people are able to earn without contributing anything tangible to society. Ireland did okay without the bankers for 6 months. It did not have a debilitating impact on daily life. Creating complex financial products actually destroys wealth. Why are we working harder than ever before? Many people admit that they are doing bullshit jobs. Banking is very exclusive to the elite few. Some people feel that their job had no meaning and significance. This is a problem with the capitalist society. The modern society is concerned with nothing but profit. Now, it is all about milking the cash without innovation. Just imagine how society will be if we just focused on creating things of value. It does not mean that you earn much, it automatically means you are contributing to society. In modern times, more people have sought to move to banking. We need to tax higher earners even more. A teacher has a direct hand in shaping the future. We need to intervene at the classroom level. Which knowledge and skills do we want in our children in 2030? A shorter work week allows us to spend more time on ourselves. Society determines what has real value. After the strike, the garage collectors had a significant pay increase.

Making money without creating anything of value is anything but easy. It takes talent, ambition, and brains. And the banking world is brimming with clever minds. – Rutger Bregman

The goal of the future is full unemployment, so we can play. – Arthur C. Clarke

Race Against the Machine. Machines help to eliminate certain jobs. Robots should help to reduce the average number of working hours. People are educated, but your skills might be superfluous after a while. Moore realized the power of computers and that it would soon surpass humans. Machines help in the transportation sector, such as container shipping. The ratio of capital to labour is not constant. Technology has been advancing at an astounding rate. Who’s profiting from this? There are fewer winners as time passes. Inequality has been increasing in developed countries. Many jobs are at risk to be overtaken by machines. It will come in the next 20 years. That are some that argue that automation will create new jobs. Productivity is at record levels in the 2000s. Even the most modern of computers can defeat chess masters. Robots can hone our mental capacities. Automated cars might take over drivers on the roads soon. By 2029, it is predicted that computers will be as intelligent as people. There is no limit for machine computing power. In 1811, some men declared a war on machines, but the machines won. The whole point of robots is for them to do tasks that humans would rather not do themselves. How can we compete against the machine? It seems like there is limited hope and that inequality will continue to increase. Should we continue to focus on education? However, the low-hanging fruit has already been plucked. Maybe a solution is to bring a hammer. Humans still have the ultimate say as to how to shape our destiny. We need a massive redistribution of income.

The reality is that it takes fewer and fewer people to create a successful business, meaning that when a business succeeds, fewer and fewer people benefit. – Rutger Bregman

The factory of the future will have only two employees, a man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment. – Popular joke among economists

Beyond the Gates of the Land of Plenty. Should we try to give everyone on Earth the joys of the Land of Plenty? We spend a lot of money on developmental aid. Nobody knows whether it has helped much or not. Sometimes, the usage can be different than what was intended. Is the remedy worse than the disease? The first form of aid happened in 1998. Studies have shown that providing free textbooks does not improve scores. We all should aim to take the guess work out of policy making. Is it better to give out free mosquito nets or to sell them? Even microcredit has not been proven effective at combating poverty and illness. Handing out cash is better. However, not everything is measurable. There are the 3 Is of development and they are ideology, ignorance and inertia. There needs to be strong measures against tax evasion especially in poor countries. Opening the gates is one way to give the poor a chance. After the war, countries protected their borders tightly. The world is wide open except for people. Opening borders to labour would boost wealth tremendously. The inhabitants of the Land of Plenty are filthy rich. We turn away refugees way too easily. Americans earn a lot more than their South American counterparts. Opening the borders is one of our best strategies against poverty. However, people often lament that by doing so, you will bringing terrorists in. The risk of terrorism is low. Immigration actually reduces in a decline of terrorist activities. They are not all criminals. There is practically zero correlation between ethnic background and crime. They will not undermine social cohesion too. Diversity cannot be used to blame cohesion in society. There is an argument that foreigner influx can help create more employment opportunities. Will cheap immigrant labor force wages down? A think tank has showed that immigration has virtually no effect on wages. It is not true that foreigners are too lazy to work. Immigrants actually take less advantage of public assistance. Governments can set criteria for them and make it harder for them to get PR. One way is to create language and culture tests. Open borders actually promote immigrant return. Opening the borders is not something we can do overnight. Just cracking the door around migration will help us tremendously.

How Ideas Change the World. There were some people who believed that the world would end on Dec 21, 1954. This was a prophecy that failed. Humans tend to suffer from cognitive dissonance, where people recalibrate reality rather than amend their worldview. Humans tend to stubborn. The more educated you are, the more unwilling you will be to change. Can new ideas like a universal basic income truly change the world? However, people’s ideas can indeed change over time. Sometimes, a single opposing voice can make all the difference. Had we invested too much in our old convictions? There is a lot we can learn from Friedrich Hayek and Milton Friedman. There are lessons we can learn from Neoliberalism. The world is getting richer and safer. It is okay to dream and keep plugging away.

People are most likely to change their opinions if you confront them with new and disagreeable facts as directly as possible. – Rutger Bregman

Utopia is on the horizon. I move two steps closer; it moves two steps further away. I walk another ten steps and the horizon runs ten steps further away. As much as I may walk, I’ll never reach it. So what’s the point of utopia? The point is this: to keep walking. – Eduardo Galeano

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Utopia for Realists by Rutger Bregman (Part 1)

How We can Build The Ideal World

‘A map of the world that does not include Utopia is not worth even glancing at, for it leaves out the one country at which Humanity is always landing. And when Humanity lands there, it looks out, and, seeing a better country, sets sail. Progress is the realization of Utopias.’ Oscar Wilde

The Return of Utopia. In the past, the world was much worse than what it was today. Poverty rates have fallen and life expectancy has increased. The last 2 centuries have seen explosive growth, like nothing mankind has ever experienced. People are 250 times richer as compared to the Industrial Revolution. People used to dream of a brighter future. Modern world suffers from problems like obesity, pollution etc. Modern medicine has allowed those who have suffered to live again. Driverless cars are on our roads. Internet access and smartphones are getting more widespread. Vaccines are useful to prevent diseases and pre-mature death. In terms of literacy, humans are at our all-time high. Although everything seems good, we may lack a purpose in life. We live in a capitalist and consumer driven society. How can we improve our current state? A common utopia is one of blueprints, where dissension is not tolerated. Transgressions are not allowed and will be punished. Why are we working long hours than before even though we are richer now. To many, utopias turn out into dystopias and nightmares. We crave freedom, but it some ways, it is an empty freedom. We spend too much on health care. The advertisers and mass media benefit from over consumption. This is the dystopia we are living in. We are pampered too much. We believed in big dreams in the past but we know that reality is very different. We are becoming more anxious over time. We are becoming more and more alike. There are other ways to progress other than via capitalism. Our utopia will start small and grow from there. Even though things are well, we need to constantly improve.

And the ad industry encourages us to spend money we don’t have on junk we don’t need in order to impress people we can’t stand. – Rutger Bregman

If success is a choice, then so is failure. Lost your job? You should have worked harder. Sick? You must not be leading a healthy lifestyle. Unhappy? Take a pill. – Rutger Bregman

Why We Should Give Free Money to Everyone. Feeding the homeless might be cheaper than locking them in jail or providing social services. One other way is to give them money. This is ironic, but it might work. How they spend it is up to them. The fact is that most of them were actually prudent in their spending. Some even used the money for personal growth. Giving money to them might be the most efficient way to help them. Free money doesn’t make people lazy. This has been proved by different studies. This has been proved in Namibia and Malawi. This might be superior to spending money on food etc. You have the freedom to buy want you need. This was already mentioned in Thomas More in his book in 1516. The dream is for all to have a universal basic income for everyone. Canada experimented with this idea in the 1970s. Mincome, a city in Canada, worked well under this model. There is a fear that people would be lazy if they didn’t work. There is little evidence that people would be lazy if they had a basic sum of money each month. President Nixon pushed for it in the past, but it often got rejected by the Senate. Many years back, democracy seemed a utopia, but it has worked. The benefit of giving people a basic income is that the poor can take on jobs which can give them growth. This should be the aim of capitalism.

Poverty is fundamentally about a lack of cash. It’s not about stupidity. You can’t pull yourself up by your bootstraps if you have no boots. – Joseph Hanlon

There is overwhelming evidence to suggest that the vast majority of people actually want to work, whether they need to or not. In fact, not having a job makes us deeply unhappy. – Rutger Bregman

So we have inspectors of inspectors and people making instruments for inspectors to inspect inspectors. The true business of people should be to go back to school and think about whatever it was they were thinking about before somebody came along and told them they had to earn a living. – Richard Buckminster Fuller

The End of Poverty. A new casino opened in 1997. It was Harrah’s Cherokee. It was run by Cherokee Indians. Organized crime did not increase. Those kids who grew up in poverty tended to have behavioral problems. Which was the cause, and which was the effect? Costello’s subjects who were lifted out of poverty had much lesser behavioral problems. Money from the casino earnings were given to needy families. The tribe ended up thriving after the casino earnings. Genes can’t be undone. Poverty can. Why do the poor tend to make dumb decisions? Poverty is something the individual has to overcome on their own. In economics, always everything revolves around scarcity. Poor people find food scarce, so they need to find an incredible way to make ends meet and that is a good thing. You can’t take a break from poverty. It’s all about the context. You can’t take a break from poverty, unlike a situation where you are busy at work. We all need to increase our gross domestic mental bandwidth. Getting out of poverty is more important than education. One solution is to give needy students a hand with financial aid paperwork. Does money enable you to be happy and healthy? Inequality is a big issue in modern society. Relative poverty is very important because like to compare themselves with others. Social mobility goes up when inequality goes up. Even rich people might not feel good if the inequality in their country is too high. Providing free apartments are also useful, as it helps to get homeless people off the streets. Homelessness can certainly be solved. We need to address the root cause, not the symptom.

Scarcity consumes you. You’re less able to focus on other things that are also important to you. – Eldar Shafir

The effect of poverty lowers your IQ by around 13 or 14 points. That’s comparable to losing a night’s sleep or the long term effects of alcohol. – Eldar Shafir

If you’d like to have more money, time, friends, or food, you’re more likely to experience a sense of scarcity. And the things you want are determined to a large extent by what people around you have. – Rutger Bregman

Poverty is a great enemy to human happiness; it certainly destroys liberty, and it makes some virtues impracticable, and others extremely difficult. – Samuel Johnson

The Bizarre Tale of President Nixon and His Basic Income Bill. Historians have more to give us. We should look and learn from history as much as possible. We shall look at Richard Nixon. He was forced to resign after the Watergate scandal in 1974. There were many who opposed his plan of giving free money to everyone. Anderson managed to change Nixon’s mind. The Speenhamland system failed badly in the 19th century England. Why did the President switch his mind? However, his message of wanting to fight laziness among the poor caused people to turn against the idea of basic income. Speenhamland appeared to be successful initially. In the fact, people were convinced that population growth will exceed food production. However, it was a disaster because of a few reasons. Marx believed that a revolution was needed to bring people out of poverty, not a basic income. Modern historians have realized that the results from Speenhamland might not be reliably measured. The consensus that the poor were becoming more lazy might be untrue. The Royal Commission Report changed Nixon’s decision. The truth of population growth indefinitely might not hold true. In 1834, the Speenhamland system was dismantled. The idea of a self-regulating market that will liberate the poor was still a dream. There are some scholars who believe that Speenhamland was a success. Things could have been handled so much better. The idea of a welfare state was hit badly as a result of Speenhamland. People who are poor only thing about the here and now and not the future.

The gross national product…measures everything…except that which makes life worthwhile. – Robert F. Kennedy

New Figures for a New Era. The Japan earthquake on Mar 11, 2011 wrecked havoc on the Japanese economy. However, the economy recovered miraculously fast. It had a silver lining for GDP. Rebuilding has a huge impetus for the government. However, we shouldn’t welcome these disasters. GDP does not measure the intangible benefits to society. It does not measure things like community service, clean air etc. Also, things like domestic workers are not measured in the GDP. Denmark has tried to quantify the value of breastfeeding in its GDP. GDP does not measure advances in technology. The higher the social problems, the more it will contribute to GDP. In the past, banks took up a huge slice of GDP due to their risk taking culture. Are we placing too much emphasis on GDP? Almost all politicians believe that growth is good for employment and the economy. The idea of GDP was already mooted in the 1800s. Adam Smith believed that those who worked in services industry produced nothing at all. Alfred Marshall realized that it was not so much the nature of products that mattered, but the price. However, accurate calculations on GDP only existed in the 1900s. It was essentially invented by a Russian professor named Simon Kuznets in 1932. It would be an excellent yardstick for any country. The GDP could give an overall picture of the economy. Even today, many professors do not understand how GDP works. GDP measures all the activity within its borders (including by foreign enterprises). GDP was very useful after a war. There are many other useful statistics that can serve us better than GDP. Today, the economy is so much more complicated than just some production numbers. In Bhutan, a gross national happiness index was suggested. Two possible candidates might be the Genuine Progress Indicator (GPI) or the Index of Sustainable Economic Welfare (ISEW). The wealthier a country is, the more difficult it is to measure that wealth. In Europe, the governments subsidize domains where productivity can’t be leveraged. The cost of health care is bound to increase. We will need indications to track life, eg. Community service, social cohesion, jobs, knowledge etc. We need to rethink how we relook at growth?

Productivity is for robots. Humans excel at wasting time, experimenting, playing, creating, and exploring. – Kevin Kelly

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IIA Magazine Dec 2016

One potential failure of ERM is that of green-washing, this is when crucial risks are pushed down into the larger collection of more trivial risks. Cybercrime is a current buzz risk. The first line of defence needs to take on better accountability for sound risk management and control.

Investors are pushing for more accountability and transparency behind decision-making. Shareholder activism is playing a big role nowadays.

The EU has released new general data protection regulation (GDPR) which intends to strengthen and unify data protection for individuals within the EU. However, most organizations say that they are not well prepared. Organizations should start preparing for this as it will kick off in May 2018.

Client Feedback. Audit performance can be fine-tuned with the right input from stakeholders. Feedback should aid audit performance. Feedback should be to the point and be specific and timely in order to be effective. Useful feedback can increase audit effectiveness. Feedback can be provided during the opening meeting, during the audit or during the closing meeting. The client should take the opportunity to clarify any concerns that they may have. During the closing meeting, IA needs to present the supporting documents and records. A post-audit questionnaire can be sent to the client after the audit.

Must-have Controls for Small Medium Enterprises. 5 controls can help SMEs protect themselves against cyber breaches. Sometimes, they do not have sufficient resources to deal with threats. Firstly, scan the network quarterly and identify vulnerabilities. Train employees on IT security. Protect sensitive information by inventorizing sensitive business processes and reviewing access to information. Learn to segment the network. Deploy extra protection for endpoints and encrypt the data. Learn to monitor the network, manage service providers, protect smart devices and monitor activity related to sensitive information.

A Holistic Approach to IT Risk. The COBIT framework can help auditors understand and address their organization’s technology risks. IT can be very complex but IA needs to evaluate the full range of IT risks. COBIT is valuable for the whole process, from end to end. The 5 key principles are meeting stakeholder needs, covering the enterprise end-to-end, applying a single integrated framework, enabling a holistic approach, and separating governance from management. Internal auditors can use COBIT to understand the nature of IT risks that are unique to their organization.

A Toxic Culture. A department leader creates a hostile work environment by promoting friends and abusing employees and company assets. When many employees leave, there could be a sign of a toxic culture. There was an inadequate internal control system as no one tracked expenses. Critically review turnover data as this is a big red flag. Exit interview results should be reviewed regularly. Access control over reports should be reviewed and approved.

On The Rise. Learning is the key to do well in IA. Get students involved early and you can volunteer as a guest speaker on internal auditing topics. IA an get involved in many projects and act as change agents for the organization. Projects can allow one to build and develop business relationships with stakeholders. One can use data analytics during audit engagements. IA can add as a trusted advisor and perform consulting work. One can learn SQL, which is a tool for managing data. One could take others under their wing and mentor them so that they can grow. Interaction between auditee and IA must be positive. Spread the good word that your team does. IA should be innovative in addressing solutions. It is helpful to distinguish the different roles of EA and IA too. Communication skills are the key for IA’s success.

Growth through challenge. Current and past emerging leaders discuss the tough assignments that helped propel their careers forward. Challenges faced in your career can propel you to be a better auditor. It is good to share with others what are some of the common mistakes. See auditors as people and go in with a customer first mentality. Be client centric. Be prepared when you go for meetings and interviews. Get a mentor, build relationships, learn from your mistakes and learn to network. It is important to preserve independence and objectivity. Influencing mindsets are tough. Building relationships with auditees can be tough when you are new. It is important to have a good audit methodology. The learning curve can be steep especially if the industry is new for you. Some departments are resistant to let the IA perform audits on operations. Talent auditors are always in demand. Once you are good, you can engage the C-suite management easily and without fear. Young auditors are always eager for more opportunities.

It’s all in the delivery. Sharing difficult messages is an unavoidable part of the job for internal auditors. Some audit observations can be difficult to convey. You should always build the relationship before telling the bad news. Telling the bad news right away is unlikely to work. Using weekly updates once the exceptions are noted is the key. Preparation is the key to accomplishing objectives. It is important to be fair and factual. Focus on the process as well as content. If you can, you can tailor the response to the personality of the recipient. During the discussion, one can seek opportunities, offer to help, make it clear and maintain open body language. ‘If the audit report is the first time a client is seeing something in writing, that is the first and biggest mistake. Verbal updates are great, but periodic written updates go a long way. Auditors might get into trouble over their poor soft skills. Focus on the problem, include some positives, have a face-to-face meeting etc. The key is not to beat around the bush. EQ is important in helping good delivery. The key is to deliver bad news but still build a good relationship with the auditee.

Breaking Through. Women in business are taking on the barriers to advancement, and that’s good news for everyone. Diversity is good for the workplace. More women need to be in leadership positions. However, women might face issues like lack of support, exclusion, apathy. There needs to be sufficient support from male leaders. Men should be interested in achieving gender equality. Be You. Seize the Moment. Integrate Your Life. Earn Respect. Stay Behind Facts. Be realistic and practical. Forget silos. Think context before issue. Rethink reporting. Aim at destination with gratitude. Women may also face the motherhood penalty.

Mapping Assurance. Internal auditors can facilitate efforts to document the organization’s combined assurance activities. There are a variety of assurance providers. CAE can use an assurance map to co-ordinate assurance activities. It can also aid to prevent gaps in coverage. IA is well positioned to provide combined assurance. The plan should start with the organization’s strategic plan and the key risks that are associated with the strategic objectives. There should be 3 tiers of defence to provide assurance. IA need to assess the quality and quantity of assurance received.

A Winning Pair. Governance and automated controls must work in tandem to achieve maximum results. Good governance is the key. IA needs to access the current risk profile, mitigation activities and residual risks. Good behaviour requires time and employees should receive reminders in order to conduct good behaviour. Desired behaviour ultimately stems from the top.

The High-Performance Audit Team. Today’s complex, evolving business environment demands more of internal auditors. The world is changing and stakeholder expectations are increasing. IA can also rotate and fill other operational positions. An integrated internal audit function can boost performance. There is a strong need to invest in training and learning. Verbal, leadership, communication skills are very important. A high performance team can evolve to meet new challenges and reinvent itself. We also welcome constructive feedback from staff.

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Option B by Sheryl Sandberg & Adam Grant (Part 2)

Taking Back Joy. When I listened to a happy song from childhood and started dancing, I felt happy. Survivor guilt can rob you of your joy. After his passing, I tried to have fun with my children. We took things that reminded us of Dave and made it part of our lives. Allow yourself to be happy and be kind to yourself. Joy has to come your within yourself and no one else. How you spend each day matters more than only the big moments of joy. Do the small things that make you happy. Write down the moments of joy each day. Happiness does require work. Humans are wired to focus on the negative as compared to the positive. The cool breeze could be a positive moment for gratitude too. Happiness can equate to peacefulness too. Try to engage in something challenging and engrossing that can give you that flow state. Exercise can help you to achieve that flow state quickly. Joy can give us strength too. You can find joy in the small moments that you seize and create for yourself.

Raising Resilient Kids. One way is to respond to embarrassment with humour. It is wise to just announce the sad news to your kids directly. We owe it to our children to make them as happy as possible. Early intervention is critical. The school needs to protect a safe environment for kids. Disadvantaged families should be provided with home visits and counseling. Resilience is a lifelong project. Children must develop these few beliefs: they have some control over their lives; they can bounce back from failure; they matter as human beings; they have real strength. It is important to help them understand that they are in control of their lives. Pre-school has a huge role to play in this. Allow your kids to share their dreams with others. It is important to get an education. Kids should adopt a growth instead of fixed mindset. Sometimes, complimenting too soon doesn’t work. Rather, one should comment ‘I’m glad you tried your hardest’. Adults need to tell the kids that they matter. In Denmark, children are encouraged to share their problems in class. Help your kid identify his strengths by making him pick up skills. For instance, you could encourage the kid to pick up a musical instrument. Respect your feelings and try not to suppress them. Sleep matters even during times of adversity. Learning how to forgive is also extremely important. Do not afraid to ask for help and encourage your kids to do so. Sometimes, I still talk about Dave as it helps to keep Dave’s memory alive. If your kids can have a strong understanding of your family members and their parents, they have been coping skills. Nostalgia is usually good as it reflects a pleasant state most of the time. Make the most out of Option B. Keep photos and videos of your loved ones as these help to create happiness.

Finding Strength Together. Hope is the key to resilience. It is possible to bond over hope and create a shared identity. People can pray together. It is important to change tragedy into a miracle. Keep your faith at all times. There is unity in strength. Collective resilience is also dependent on shared experiences etc. Attending support groups can also help you deeply. It might be wise to join a community after a tragedy. Asking for help is actually not a sign of weakness. Shared narratives can play a big part. It is also useful to be lifted by positive ‘stereotypes’ right at the start. Support circles help to build collect resilience. It can certainly be difficult to forgive a gunman who killed so many people. As a community, we can gather together to tackle the tough problems in life. Empowering communities can be the key sometimes. As a community, we can learn to support vulnerable groups.

We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly affects all indirectly. – Martin Luther King Jr

Let no man pull you so low as to hate him. – Martin Luther King Jr

Failing and Learning at Work. I took my kids to visit SpaceX. We need to learn from our failures. Often, we are too proud to admit that we made a mistake. The majority of things that people regretted was the actions they failed to take. Move fast and break things. At Facebook, we go for teambuilding and often fail at challenges. Failure must be seen as a learning opportunity. You could ask colleagues what their biggest screw-up is and everyone could compete to see who the biggest screw-up is. Resilience is needed in all organizations of all sizes. We need to all focus on learning from failure. Ask for feedback on how you can improve. Learn to gather and act on negative feedback. We all have our own blind spots but often ignore them. Feedback is hard to take. Sports teams often learn from their mistakes. Learn to take suggestions from a coach too. Try not to treat the feedback personally. People are afraid of criticizing others. Everyone should have at least 1 hard conversation in the past.

The more times a government or company had failed, the more likely they were to put a rocket into orbit successfully on the next try. Also, their chances of success increased after a rocket exploded compared to a smaller failure. – Sheryl Sandberg

When it’s safe to talk about mistakes, people are more likely to report errors and less likely to make them. Yet typical work cultures showcase successes and hide failures. – Sheryl Sandberg

To Love and Laugh Again. Being alone can be an empowering decision indeed. Getting married increases one’s happiness just by a bit. I wanted to find love again after Dave passed on. If you date too soon, people may judge you. Men are more likely to date after their spouse has passed on. The responsibility of caring for children and aged parents seems to fall on the women more. Widows in some parts of the world are cruelly treated. Do not listen to others. When your heart feels like you should date, you should go ahead. However, dating does not erase the grief and that is perfectly fine. When we fall in love, we have a great sense of energy and euphoria. Dating helps brings back the humour. Eventually, one will even learn to joke about death. Joking about Dave now helps to break the tension. Humor makes situations less stressful. It is still very much possible to love someone even after they have died. It is crucial to pay attention to the everyday interaction with our partners. You must turn towards their bid. One way to re-ignite the spark in a relationship is to try new activities. Partners have to be able to overcome conflict. You can’t control whether you fall in love. There is always Option B and we can still find joy.

Resilience in love means finding strength from within that you can share with others. Finding a way to make love last through the highs and lows. – Sheryl Sandberg

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Option B by Sheryl Sandberg & Adam Grant (Part 1)

Facing Adversity, Building Resilience, and Finding Joy

Introduction. I met Dave Goldberg in the summer of 1996. He was very comforting and lovely. It was love at first sight. He was assuring and very understanding. However, 11 years into our wedding, one day, he suffered from a heart attack while on a treadmill and passed on. I was in utter shock and disgust and didn’t believe that this was happening to me. My kids very truly upset too. I felt like I was in a void. At times, I felt like I could hear Dave calling out to me in my sleep. Ordinary events were painful to go through. I was worried my kids would never be the same again. The songs on the radio weren’t helping too. People encouraged to let grief run its course. Adam Grant gave me advice too. The fact is that many people who have lost parents turn out to be resilient. Time will heal the wounds, or so they said. I have no choice but to get over the shock. This book is about how to build resilience. Adversity is everywhere. I am fortunate for the support I have received throughout. It is possible to find greater meaning. Life is never perfect and sometimes we have live Option B.

Resilience is the strength and speed of our response to adversity – and we can build it. It isn’t about having a backbone. It’s about strengthening the muscles around our backbone. – Sheryl Sandberg

This book is about the capacity of the human spirit to persevere. We look at the steps people can take, both to help themselves and to help others. We explore the psychology of recovery and the challenges of regaining confidence and rediscovering joy. – Sheryl Sandberg

Breathing Again. A friend I knew was too trusting and gave a co-worker a ride home. However, he raped her in the end. I offered this lady help. If you don’t believe in all 3, you will find it easier to cope. It is never all your fault and there are things which you might not be able to do better. Learn to stop saying ‘sorry’ after a while. Not everything was terrible after all. We had access to grief counsellors. Working also helps with the pervasiveness bit. However, if you return to work too soon, grief can interfere with the performance. Employers should provide flexible arrangements and financial assistance etc. Humans tend to overestimate how long negative events will impact us. I tried to banish the words ‘never’ and ‘always’ from my vocabulary. The pain temporarily eased up after a while. Humans are also wired for grief. Deep breathing helps me to calm down. The second derivative thoughts were not pleasant at all. I learnt from Buddhism that suffering is inevitable. Over time, my kids and I learnt to respect our feelings. Sometimes, it is necessary to take cry breaks. Focusing on worst case scenarios also had me feel better. We also pray before every meal and thank God for the food. Counting the blessings in your life can make you happier and feel satisfied. We are also financially stable and that is very important to us all. Once, I went for a mammogram and I was alarmed. Thankfully, it was a false positive. Even heartache doesn’t last forever. When life kicks you under, learn to breathe again.

3 P’s can stunt recovery: (1) personalization – the belief that we are at fault; (2) pervasiveness – the belief that an event will affect all areas of our life; and (3) permanence – the belief that the aftershocks of the event will last forever. – Sheryl Sandberg

Part of every misery, is misery’s shadow… the fact that you don’t merely suffer but have to keep on thinking about the fact that you suffer. – Sheryl Sandberg

Dealing with grief was like building physical stamina: the more you exercise, the faster your heart rate recovers after it is elevated. And sometimes during especially vigorous physical activity, you discover strength you didn’t know you had. – Sheryl Sandberg

Kicking the Elephant Out of the Room. I went for a college reunion with some of Daves’ friends. Sometimes, asking someone about their illness can comfort them and show that you care. I felt miserable when friends didn’t ask how I was doing after Dave’s passing. People avoid asking because they want to avoid difficult questions. However, the fact is that people who have endured terrible things want to talk about them. Some parents who have lost children also want others to speak about them from time to time. ‘Mum effect’ is when people avoid sharing bad news. By remaining silent in your suffering, you isolate others. It would be good to have friends who ask you difficult questions but do not judge on your answers. People who have been through adversity can connect better with others who are suffering too. Cultural pressure to conceal negative emotions is common. The fact is that most people do not know what to say, especially when it comes to personal matters. I thought that I carrying an elephant around. A month after my husband’s passing, I shared my thoughts openly on Facebook. After that post, I received a lot of love and compassion. Not everyone will be comfortable about talking about personal tragedy. Opening up can improve mental and physical health. Instead of ‘How are you?’; ask ‘How are you today?’. I acknowledged the elephant’s presence and after opening up, many colleagues did reveal that they did not dare to speak up because they were afraid of saying the wrong thing.

I had failed to ask him directly about his health not because I didn’t care, but because I was worried about upsetting him. – Sheryl Sandberg

When life gives you lemons, I won’t tell you a story about my cousin’s friends who died of lemons. – Postcard

When someone is struck ill with cancer, you can ask ‘I know you don’t know yet what will happen – and neither do I. But you won’t go through this alone. I will be there with you every step of the way.’ Or ‘I acknowledge your pain. I’m here with you. – Sheryl Sandberg

The Platinum Rule of Friendship. Adam encountered a kid, named Owen. He had chronic traumatic encephalopathy (CTE) and later took his own life. When you are feeling stressed, you need an outlet. For instance, you can call a counsellor at any time of the day. Sometimes when we feel like reaching out to help, we might suddenly hold back because we fear saying the wrong thing or offending the person. This is like choosing escape over empathy. The trick is just to show up, showing up can make a huge difference in a friend’s life. It’s hard to put yourself in someone else’s shoes when you are not the one suffering. Instead of saying ‘I will do anything to help you’, you could say ‘let me get you a burger, let me know what you not take’. Specific acts are more useful for someone in need. Even holding someone’s hand can be a big help too. One can offer comfort to those closest to the tragedy and gain support for those further away from the tragedy. We all grieve differently. It is very rude to suggest that someone should be over their grieving period.

Growing up, I was taught to follow the Golden Rule: treat others as you want to be treated. But when someone is suffering, instead of following the Golden Rule, we need to follow the Platinum Rule: treat others as they want to be treated. Take a cue from the person in distress and respond with understanding – or better yet, action. – Sheryl Sandberg

Self-Compassion and Self-Confidence. Coming to grips with ourselves. Self-compassion is rarely talked about in our society. Everyone makes mistakes. These imperfections make us human. Self-compassion is the key to a faster recovery from trauma. Focus on the mistake and not the person’s character. Guilt and shame are completely 2 different feelings. Learn from your mistakes and own up to them. Writing down your thoughts in a journal might be useful and has much therapeutic effects. The more you acknowledge the negative emotions that you are feeling, the better you can tackle them. Talking into a voice recorder can have a similar effect to writing. Learn to understand that your worth is not tied to your actions. Self-confidence is the key. I am grateful to have a compassionate boss, Mark Zuckerberg. I start journaling and realized that it helped me tremendously. Even when you are really down, you can focus on 3 small wins and write them down daily. Just reminding that something had gone well that day can improve your day instantly. Learn to count your contributions too. Take one extra step even though you are afraid. Learn to treat those who are undergoing a tough time as regular team members and praise their work occasionally. The number of single mums are rising and a lot of them are having a tough time too. Over time, I journaled less. I want to move on and start living again. I am not alone.

Psychologist Kristin Neff describes self-compassion as offering the same kindness to ourselves that we would give it to a friend. It allows us to respond to our own errors with concern and understanding rather than criticism and shame. – Sheryl Sandberg

This loss of confidence is another symptom of pervasiveness: we are struggling in one area and suddenly we stop believing in our capabilities in other areas. Primary loss triggers secondary losses. – Sheryl Sandberg

Bouncing Forward. The one I become will catch me. When you can’t change a situation, you will have to change yourself. Some people can experience post-traumatic growth. This means bouncing forward. It can take 5 forms: forming deep relationships; discovering meaning in life; gaining appreciation; finding personal strength and seeing possibilities. One can walk away with greater resolve. The little things do not bother you so much anymore. If you can find your why to live, you can find meaning to live. I appreciate my close ones more. If you visit poorer communities, you might start to appreciate life more. Gratitude is the key to happiness. Now, I celebrate birthdays every year. You do not need to wait for special occasions to show your gratitude. One could write thank you notes. Every day is precious and should be lived to the fullest. Going through difficult times together can cause one to forge stronger bonds together. It is also important to find meaning in suffering. One could do so via spirituality and religious beliefs. It is important to stay hopeful in your darkest hours too. Trauma can help to build resilience. Work can provide a source of meaning. You can energize yourself with meaningful work. A brush with death can lead to a new life. Some believe in co-destiny, where bereaved parents view their child’s life in a larger framework. Parents can do good, which becomes part of their child’s impact on the world.

In the depths of winter, I finally learned that within me there lay an invincible summer. – Albert Camus

In prosperity our friends know us. In adversity we know our friends. – Old Saying

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Schiit Happened by Jason Stoddard and Mike Moffat (Part 3)

Finally, the $99 solution. Mike was the one who thought that $99 gear was possible. In the past, it certainly wasn’t possible. I had my doubts that we could do it. I was very thrilled that we managed to do it. Audio is a seasonal business, where demand is strong between October to March. Magni and Modi were products we didn’t announce beforehand. The good thing is that you won’t miss your deadline. However, without a deadline, you won’t work as hard. If there are delays, you may miss your first mover advantage. As a result, we could have chased our vendors harder. The metal delivery was late. We missed CanJam as a result. The boards were late too. Thankfully, we just needed to switch out the capacitors before we could fit them in the new chassis. On Dec 13, 2012, we announced Modi and Magni. They outstripped the sales of all our other products combined. Nobody expected that we could deliver it at that price point. I saw the headphone market growing. I wanted to release something of value, and Schiit managed to do that. First time users could have excellent sound with the Magni and the Modi. Magni was neutral and had a ton of power. Modi didn’t need drivers and works well. Of course, there are better amps and DACs out there, however, with the quality of music that most people are listening, this would suffice.

Making another pricey product – no matter how advanced and innovative – is cool and all, and makes for good ego fodder. But making a good, solid product that almost anyone can afford, that’s a whole another thing entirely. – Jason Stoddard

And that’s what I wanted to do – to set the value bar, and the barrier to entry, much, much higher. – Jason Stoddard

Twilight of the Gods – the Ragnarok Saga from 2009 Until Today. Ragnarok was a big saga since 2009 We shipped a powerful speaker amp. If you pre-announce something, you will be wise to stop talking about it. Do not confirm that it will be a cool product. Speakers are very large. They need much damping factor. Our second Ragnarok was much better. It was solid state and used DC servos. However, it would get hot and we needed to find a solution. There are 3 ways to get rid of DC on your outputs: coupling capacitors; DC servo; Trimpots. I wanted a microprocessor to run everything on the Ragnarok. I released info on the product even before it was released. Software has a lot of bugs too. We ran into a shit load of problems. However, one day, the Ragnarok just smoked. It was really bad. Ragnarok didn’t work well at an audio show. It was nowhere near ready. The thing kept burning up because of too much current. We kept trying to write code for the firmware to prevent this. However, even after the power right, it didn’t sound good. There are plenty of other sagas than those mentioned above. Making great products requires a hell lot of pain at times.

Blazing a new path isn’t to be taken lightly. You should take a long, hard look at your capabilities and resources, and plan for how it will impact everything you do. – Jason Stoddard

You’ll Never Do Any Upgrades Anyway. Some audiophiles didn’t think we would do upgrades for the Bitfrost. Audiophiles can be very difficult sometimes. Mike was at the cutting edge of audio when he was at Theta. There was no standalone DAC at his time. Digital audio is new too. Mike measured jitter too. Audio in the 2000s is changing, but at a slowing rate as compared to the 1980s and 1990s. Most DACs are delta-sigma D/A converters. USB is a lot more mature and it is improving. DSD is not that hot now. WiFi digital audio is there. Bluetooth digital audio is also up there too. We didn’t know when we could upgrade the Bifrost. Pick your upgrades carefully and keep them to a minimum. For DACs, the chip AK4399 is our favorite. When you have upgrades, everyone wants to have it NOW, without hesitation.

Worst. Customer. Ever. The customer is always right. Is the customer always God? You can’t do well in business if you don’t love your customers. Amazon’s rule of customer service is that if you have to contact them, they have failed. How can you architect customer service? The smaller your customer service team, the more consistent their replies and the better it is for you. Prohibit the ‘hard sell’. Ban discussion of other manufacturers’ products. Don’t do promo, points, or sales. Less discounts means less complexity. If you have sales, some people will think they would be screwed if they missed the sale. Audio is subjective. Always maintain a high standard of customer service. You can’t take a day to reply emails, that is too slow. Choose your contact options. Choosing your feedback channels are important. However, do not pick too many or you will be flooded. If customers call you, it is bad as it is time consuming to answer calls. If you hire an audio expert to answer calls, it is going to be expensive. A nasty customer we encountered was when his item was a little late. He went into absolute berserk mode. We refunded him in the end. Yet, he was still raging. Believe me, not every customer is worth having.

If you’re going to get into business selling product direct to customers, you need to know two things: 1) You’re gonna get some buttheads; 2) You’re not gonna make everyone happy. – Jason Stoddard

We bend over backwards for our customers. But we won’t be bent forwards. – Jason Stoddard

Put enough information up about the product so most people can make their own decisions, but when they contact us, make the answers fast and simple. – Jason Stoddard

Anyone who emails us before purchasing is 8 times more likely to return the order. 2+ emails takes it up to 30 times. But again, are these bad people? Not at all. Merely indecisive. – Jason Stoddard

But you should be aware that you are talking to humans that can – and do – bend over backwards. But if you come in hot, that willingness to bend over backwards diminishes. – Jason Stoddard

Death of a Product. This will definitely happen some day. Should you cannibalize? It is important to understand product life cycle. No product can stay relevant forever. If you don’t cannibalize yourself, someone else will. It is easier to follow someone else’s rules rather than make your own. It is not smart to assume that sales slow down, it is time to upgrade. We killed the Asgard after the Magni was introduced. Asgard didn’t have gain switching and preamp outputs. The Asgard 2 was introduced and it was much better. It was dead silent on low gain. We had an absolute winner and knew it would be terrific. However, when we produced the Asgard 2, it had a hum. We swapped them.

R&D Sometimes Means, “Try it, See If It Works”. R&D can be very focused. However, at times, it shouldn’t be. Playtime is important. Let your engineers have fun as it will pay-off. We managed to get cheap tubes off eBay and we started tweaking to see how we could fit them into our products. This was the road to Vali. They were much better than the other tubes out there and required little power. The problem with tubes is that tube microphonics might happen and it appears as a form of noise.

But I strongly believe that R&D shouldn’t always be so focused. There’s value in making sure your engineering staff has time to play with crazy ideas. – Jason Stoddard

Name Me One Non-standard Format That’s Succeeded, Ever, Or, A Trickster Cometh. DSD was out in 2013. DSD requires a new type of filtering, which would create noise. We were initially not keen as our products would need a lot of upgrades. We were afraid of missing out on sales if we didn’t jump on the bandwagon. It’s a special software that will go nowhere. Many customers inquired on when our products will support DSD. Reluctantly, I managed to convince Mike to think about it. Our sales kept increasing though. We suddenly wanted to make the least expensive DSD DAC on the market. This would help to drive adoption. It would also have an option for PCM, where we could run a PCM DAC through it. It would be like an add-on. We didn’t have DSD capable USB receivers. We managed to develop a prototype that could play native DSD, using a crystal semiconductor DAC. It worked fine with the AKM DAC. We tried to bring it to market, if it did, we would work on 2X solution. Loki was introduced, where people could add DSD to any DAC for $149. However, it was received as well as we thought. Mike has mentioned no more DSD development until something big happens. However, the public didn’t seem interested in DSD all that longer. There are plenty of DACs out there that support DSD, but where is the software. DSD recordings are expensive for artistes and is it unlikely there will be happy. Also, the improvement in sound quality is marginal and may not be detected.

No Sample Left Unchanged: Digital Today. Let’s talk business philosophies. A typical AV preamp must have a lot of features. There are many standards, such as Dolby Atmos. It is hard to support all these formats. We have to pay licensing fee to put the logos on the box. Should we be at the whim of the standard-setters, like surround-sound standards? Would customers be okay with a processor that sounded good that didn’t support Dolby Digital or DTS? Digital audio has made steady progression over the years. The multibit technology has been improving. Jitter numbers have been decreasing steadily. 1-bit sigma-delta modulation is cheap and has good measurements. The phone DAC ain’t too shabby either. Today, it is a largely sigma-delta world. Lobby for better recordings in the studios, which will help us. DAC mostly upsample and use asynchronous sample rate conversion, affecting the original samples. Samples which have passed a digital filter are not the same. Yggdrasil aims to address that. We have the solution to retain the original samples, without oversampling. The more bits, the less the quantization error. The best DACs around can do only 20 bits. To achieve 24 bit linearity hasn’t happened yet. We have plenty of music in PCM format.

And “32 bit?” LOLOLROFLCOPTER. There will never be any 32 bit music. Because physics. – Jason Stoddard

Black Friday. It is important for a company to define why you do certain stuff. One day, the metal maker delivered us black chassis and we decided to sell them. We would make it a one-time special. In Nov 13, we announced a limited run of black Schiit products. However, there was no big wave of orders for them. The issue is because price and quality matter more than cosmetic colours ultimately. What has this got to do with Black Friday? Many companies participate in Black Friday sales. We choose not to participate. It is great not to stand against a trend sometimes. We don’t do fancy chassis to increase the cost. We do direct distribution too and don’t have a dealer network. A lot of audio experts and engineers have praised our products for our sound quality.

As a start-up, always remember clamor doesn’t always equal the demand. – Jason Stoddard

Niche features or functionality can evoke a lot of passion – and, while that passion may translate into many emails, it may not translate into sales. – Jason Stoddard

You Want to Pay How Much? Or, How We Moved Again. We were thinking of moving office. Someone else wanted to move into the building and we had to go. Good performers expect to be paid well. They also value flexible work hours. For instance, you can work from home etc. Our assembly team usually works at night. There could be a lot of problems. The owners could realize their profits are small or non-existent. When they exit, you have to buy back their shares and value the company. You will have to pay lawyers too to step in. There are also tax implications of giving away shares. Do not insult the intelligence of your motivated and engaged staff. Don’t minimize their worth. Don’t insult their intelligence. Tell the truth and keep your promises. If you can’t pay as well as some other companies, tell them that they might receive more benefits in the future as the company grows. Always keep to your promises. If not, things will get ugly. Provide personal motivation. The key is to get smart, motivated people to start with. We don’t have a sales department. We spend 0.2% of revenue on marketing. Always remember that your people matter and that your customers matter too. Motivated employees take the initiative to do things. We moved into a huge 5300 feet space. We started looking like a real company. Rina would sublease the space upstairs. We didn’t spend a lot of money on renovating or sprucing up the place. However, we bought a fridge, racks, desks and test equipment etc.

Exactly 2 things motivate high-performing employees: money and freedom. – Jason Stoddard

How do you pay good salaries when you’re just starting up and money is tight? Great question. Tricky answers too. Because the first temptation usually is to give away a percentage of the business. Which is exactly the worst thing you can do. – Jason Stoddard

If you don’t literally want to create everything by hand, yourself, you need great employees. Repeat after me: Don’t minimize their worth. Don’t insult their intelligence. – Jason Stoddard

Start with a livable salary, and add bonuses that are based on visible personal or company metrics. Number of products shipped. Number of products built etc. – Jason Stoddard

Motivated employees do not think that having a lounge matters. They think it’s funny. They’re thrilled to help us grow. And growth doesn’t come from Hermann Miller chairs and Steelcase desks and faux-finish paint and $600 LED lamps. – Jason Stoddard

A Real Company? It is end of 2013 now. Finding a niche is important. Be memorable and understand that not everyone will love you. Niche is where we want to be. We do not want to be like Beats, Bose etc. You have to love audio to be in this business. We have a unique sound at a unique value. It is important to run from both conventional advertising and social media both. It is hard work, but it is fun. There will be problems but we crack our head and solve them. There is still much work for us ahead. Remember that it is always important to be unique. Simply throwing marketing money at problems won’t work. Stay where we are, and get better at it. Do listen to your customers for their input. Continue to challenge the established wisdom.

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