Eng Tay. He is an artist. His favorite watch is the Panerai Reference 3646. I always liked vintage items, like cars and watches. In Asia, I loved to window shop for watches. I bought my first Pam from a friend (it originally belonged to a Navy officer). The story of how I got the PAM21 was more interesting. I actually flew down to Singapore and paid crazy money for it. That is just me, I am very passionate about Panerai.
George Bamford. He is the founder of the Bamford Watch Department. His favorite watch is the ‘Popeye’ Yacht Master. I started the watch customization business. I loved cartoon characters like Popeye since young. Because of that, I wanted to put Popeye on a watch. The sales of the watch were a massive success. It’s like paying homage to these character characters, but also adding a twist to it.
Everything you buy has a soul to it. You remember the details: exactly when you bought it, how much you paid for it. You want to think of that item as exclusively yours – unique to you. – George Bamford
Mark Cho. He is the co-founder of the Armoury and Co-owner of Drake’s. His watch is the Grand Seiko 61GS Very Fine Adjusted. When I first saw a Seiko that costs 8k, I was shocked. I decided to research extensively on the Seiko and really how significant the watch was. I loved its history. I even visited the Seiko museum in northeast Tokyo. To my surprise, the watch I purchased was also being displayed in the museum. The quality of finishing can rival their Swiss counterparts. Seiko is known for their big flanked lugs, lots of planes and is very angular. One day, Seiko will really live up to their reputation.
I love the Japanese attitude, the dedication to trying to be the absolute best you can be, to really push the envelope even given your own constraints. – Mark Cho
The Grand Seiko is a subtle watch, not really recognizable for what it is, but I like that. It’s a lucky watch for me. – Mark Cho
Holger Thoss. He is a photographer. His watch is the Breitling Chrono-Matic GMT. My dad gave it to me. I loved it very much. All along, I believed in the Buddhist tradition and belief in the temporal nature of things.
It’s also important to cherish the things you have and – this might seem weird to say – to have a relationship with them. You have to honor each object and, at the same time, be ready to let it go. – Holger Thoss
Eric Ku. He is a vintage watch dealer. His watch is the Jaeger-LeCoultre Deep Sea Alarm. He had an obsession with mechanical objects. When I was younger, we often looked forward to get the full-color catalog in the mail. I kept following this JLC watch, but the price increased over time, and I regretted not getting it. I eventually bought it for $35,000, which I over-paid. However, to me, it was okay. This was really a unique watch because of its rich history. I paid a huge premium for it.
Watches are very personal things – expressions of who you are. And what you’re willing to pay all comes down to perception of value. – Eric Ku
James H. Ragan. He is a former aerospace engineer at NASA. His favorite watches are the Omega Speedmaster Moonwatches. Watches were the backup instrument to test flight time. 4 companies bid. However, the Omega was the most durable. Wally Schirra and Gordo Cooper had worn Omega Chronographs for their mercury days. NASA kept using Speedmasters thereafter. The speedmaster professional came in useful during the Apollo 13 mission. These Omegas really meant a lot to me. The Omega Speedmaster Alaska Project aimed at triple protection. However, it never flew into space
Omega Archives. I got the chance to visit the Omega archives. I photographed the second-generation Omega Speedmaster ref CK2998. It was Wally Schirra’s watch. I also got to see John F. Kennedy’s watch, which he worn when he was sworn in as the 35th president of the United States.
Alessandro Squarzi. He is a fashion entrepreneur. His favorite watch is the 1968 Rolex Submariner Reference 5508. My dad gave me the watch when I was 18. To me, it looked very modern. It’s a priceless piece.
Gabriel Vachette. He is the founder of Les Rhabilleurs. His watch is the Universal Geneve Compax. The watch was handed down from my grandpa to my dad and now to me. My dad was a watch collector too. The chronograph movement was amazing. I fell in love in watches because of my dad. Later on in my life, I created a watch blog, which was lifestyle focused.
Kenta Watanabe. He is the co-founder of Buaisou Indigo Studio. His watch is the Indigo-Dyed Casio G-shock. I kept soaking the watch in Indigo dye. It turned out to be amazing.
Hamilton Powell. He is the founder and CEO of Crown and Caliber. His watch is the Abercrombie & Fitch Seafarer. It has a running second hand. It was made by Heuer, for A&F. Back then, A&F was a cool adventure outfitter. It was both for adventurers and for guys who likes beautiful things.
I also like that it’s a manual-winding watch. I believe we’re alive for a brief period of time; whether it’s fifty years or a hundred, in the scheme of things, that’s a short blip. And it’s up to us to use that time intentionally. So taking a moment to wind my watch means giving myself 20 seconds of the day to create a sense of purpose as to how I’m going to use my time- to ask myself, Am I going to live today with intention? – Hamilton Powell
Josh Condon. He is a writer, editor and author. His watch is the Movado Moon Phase. The idea of heirlooms are a big deal. I have been handed down things from my grandpa etc. My dad loved to give me things too. My dad bought a Movado moon phase and I started writing about it. On my 36th birthday, my dad bought it for me. He also gave my brothers the same watch. I haven’t taken the watch off since. Every time I wear it, it reminds me of my family.
Geoffrey Hess. He is the CEO of Analog/Shift. His watch is the Rolex Eagle Beak Tropical Submariner, Ref 5512. It’s the story behind the watches that is important. I met my wife because of this hobby. I love vintage Rolexes. Often, I go for collector events overseas. We are almost like brothers. People like vintage because of the tropical dial, serial number matches the box, lume on dial match the hands etc, crown guards look like an eagle etc.
But to some degree, the world of vintage Rolex is a science; we collector always have a loupe, and we’re examining the colors, the serifs on the fonts, the way the Rolex coronet is printed. It’s a grown-man science. – Geoffrey Hess
Michael Friedman. He is a historian at Audemars Piquet. His watch is the 1938 AP. This watch would be included in an auction. My dad was impressed by the history behind it. I studied time through the different time periods and realized how interesting it was. My dad used to encourage me to explore the world. It was a moment which I shared with my dad forever.
Tom Sachs. He is a sculptor. His watch is the ‘New Bedford’, customized Casio G-shock DW-5600. I hot-glued a metal cage around a digital watch in the past. The Japanese created the Casio with the concept of status and of a low price. I have worn the same G-shock for the past 20 years. I engrave every Gshock I buy.
I like the idea of something that costs $40 that you own, versus something that costs $4,000 that owns you. – Tom Sachs
People wear watches for their associated value. You wear an Omega Speedmaster and you’re Neil Armstrong. Or you wear whatever watch James Bond wears, or Sir Edmund Hillary wore, and you become that person – even if you work in an office, at least your watch is the same as that hero’s. – Tom Sachs
Bre Pettis. He is the founder of Bre & Co. His watch is the Bulova Accutron Spaceview and Origami watch. I am impressed by the Stonehenge because of its accurate astronomical alignments. Watches represent a worldwide contract and are incredibly interesting. My dad gave me this watch. It’s a transition between a mechanical and quartz movement. The tuning fork was like the gear-train of the watch. Watches actually make great gifts to others and encourages friendship building. I created the origami watch.
Stephen Lewis. He is a photographer. His watch is the paper cutout of a HP calculator watch. I used to like cutting watches out from famous watch magazines. I was impressed by James Bond when he checked the time on his Pulsar digital watch. Nowadays, I wear a Rolex submariner, which was a present from my wife. I have been able to dig myself out of a hole with little imagination.
David Coggins. He is a writer. His watch is the JLC Reverso. Reverso was a gift from my parents. In the past, polo players could flip the dial as it was necessary to protect the watch crystal. The way the watch flips is also very purposeful. I also like Art Deco numerals.
I want a watch that’s well-made and designed with purpose – just like a suit, for that matter. And I like to wear a watch every day. – David Coggins
I think you can tell a lot about a man from his watch, and I prefer one that errs on the side of discretion. – David Coggins